Business Marketing Strategy Basics: How to Learn Copywriting

Copywriters are one of the most essential people to add to your marketing team to help skyrocket your business and sales. But what about when you don’t have it in the budget yet or are unable to find someone to write your copy? Well, now is the perfect time to learn the skill that has made many of business owners successful over the years.

Marketers have often reported significant increases in their sales when they’ve consciously applied copywriting methods. You don’t have to be an expert for this to work for you. Keep reading to find out how to learn copywriting to take your business to the next level.

Study Great Copywriters

If you want to be great, you need to learn from some of the greatest. This is one of the best methods on how to learn copywriting. You’ll get a chance to see different philosophies, lessons and rules about learning the skill from people who have generated millions using it.

Some of the lessons may seem a little outdated because most of the best copywriters started years ago. 

However, most of the information still applies because human nature in marketing psychology hasn’t 

really changed at its core. And,there are some general rules of thumb that will never go out of style.

Here are some masters of the craft to begin your studies with:

• John Caples
• David Ogilvy
• Eugene Schwartz
• Gary Halbert
• Robert Collier

Get familiar with their work and copywriting basics then apply what you’ve learned.

Forget School Grammar Rules

Yes, this is an actual fact on how to learn copywriting. The problem is when you’re writing sales copy, grammar rules aren’t the main focus of making or breaking a sale. The rule against not beginning a sentence with “but” or “and” doesn’t really matter much in the offline or online copywriting world.

And there are plenty of other grammatical rules that a lot of copywriters don’t need to worry about in order to write compelling copy. Because the whole point of writing copy is to get your readers to do, think or feel something. It’s not for them to comb through your words with a red pen.

This isn’t an excuse for unnecessarily poor grammar or spelling habits. But you can loosen up a bit to make the copy more natural and easier to read.

Find A Voice

Just like everyone’s speaking voice sounds different, so does everyone’s writing voice. A way to help develop this is to focus on your brand’s tone and it means a lot when you’re writing for an audience. Your tone is essentially your writing style and it will help you to attract your tribe to your business.

You may have a serious tone or a comical tone. The accumulation of your published content overtime and the way your brand interacts will help to establish a strong voice over time. The readers will get accustomed to your voice and tone so it’s important to be consistent.

Learn Psychology Basics

You don’t need a 4-year bachelor’s degree, but learning some basic psychology is a great way of how to learn copywriting. What do the two have to do with each other, you ask? The answer is- everything.

The reason why humans have certain mental and emotional responses to certain words is all psychologically-driven. Studies have proven time and time again that we’ve tapped into the inner thoughts and desires of people by using specific strategies and tricks. 

Understanding human nature allows you to figure out patterns for behaviors. Then you can apply those findings to your writing to create persuasive copy that influences and engages others. It may not always be an easy task but it’s a simple formula.

Read Books & Sales Pages

You should read enough material on the skill if you truly want to know how to learn copywriting. Reading a solid variety of books will give you the opportunity to cross-reference things and become familiar with the craft in general. It’s not necessary to pick through tons of books but you should check out some common copywriting books until you have more specific questions.

Visiting sales effective pages is a good practice because you can actually see the copywriting in action. Find some of the top performing businesses in your industry (or any industry) and pay close attention to the words they choose to use. Also check out ads on social media and read through the comments section to see some real time reactions from people.

Get Familiar With Storytelling

Behind mostly all the great brands is some solid storytelling. This is the way the brand has crafted their words to get their background and message across to others. This can result in strong community and lots of revenue if executed appropriately.

Study the art of storytelling so that you are able to make more impact with your copywriting efforts. This could win you the hearts and pockets of your audience.

Practice, Practice, Practice

This can not be stressed enough. There is no way to actually know how to learn copywriting if you don’t ever try copywriting. You need first-hand experience to see the lessons unfold in front of your eyes. 

Carve out time in your schedule to write compelling emails, headlines, sales pages and any other marketing tools you need for your business to thrive. Testing all of these will be important to your progress. And if you don’t think becoming efficient in these areas of advertising are significant, then see here for more information.

Want More Tips on How to Learn Copywriting?

You won’t be a master of copywriting overnight. It’ll actually require a lot of implementation and testing to get comfortable with it. But it’s such an invaluable skill and every business owner should at least understand the basics.

Remember not to try to reinvent the wheel. Read the blueprints that are already laid out for you and focus on getting better. Check out the marketing section for more tips on how to learn copywriting and other ways to improve your business and sales.https://www.articlecity.com/blog/business-marketing-strategy-basics-how-to-learn-copywriting/

One of the Greatest Speeches Ever | Jeff Bezos

5 Amazing Strategies to Help Promote Your LinkedIn Account

Business professionals are showing love to LinkedIn, and its membership is growing at faster-than-expected rates.

Getting attention on LinkedIn means more business opportunities from a new job, the perfect new hire, a new business partnership, and more. B2B companies love operating on LinkedIn because that’s where their target market is—but even if you’re not working in B2B, you should know how to promote your LinkedIn account and get attention from the right people.

Continue reading this article to learn how to use your LinkedIn profile to your advantage.

1. Know Your Target Market

Before you start promoting on LinkedIn, you should know who your target market is.

While 30,000 connections sounds like a lot, it’s easy to fill up your slots if you aren’t selective about who you’re connecting with.

You don’t want just anyone on your connections list. You want people that are interested in what you’re doing or who might know people that would be interested in what you’re doing.

2. Join Relevant Groups

LinkedIn groups are a great place to get attention.

You’ll find groups for almost any business interest, so keep looking until you find the group that you’ll want to spend some time providing value. The best way to get attention in these groups is to interact with people and be helpful.

3. Visit and Connect With Your Target Market

Look for people that are 2nd- and 3rd-level connections that are within your target market. These people should be active, engaged, and care about their LinkedIn profile—examples include Hayes Barnard and other professionals.

You never know: you may reach out to connect, and the other person will be looking for or know someone who is looking for what you offer. Even if there isn’t a direct connection that creates a business transaction, you’ll increase your network when you connect with someone in your target market.

4. Create Thought Leadership Content

LinkedIn has its own publishing platform where you can post articles.

You can put your whole article there, or you can put a teaser article there and link to your full article on your blog.

5. Promote Your Content and Profile on Other Platforms

Don’t only promote your content and profile on LinkedIn.

Let people on Facebook, Instagram, and other platforms know you’re active on LinkedIn.

That’s the fastest way to build a lot of connections on your LinkedIn account.

Promote Your LinkedIn Account Like a Pro

Now that you know more about how to promote your LinkedIn account, you can use it to grow your career, create new opportunities, and more.

As people start reaching out to you, you’ll begin to notice how important LinkedIn is to your overall marketing strategy.https://www.articlecity.com/blog/5-amazing-strategies-to-help-promote-your-linkedin-account/

Canva Tutorial: How to make a logo (for free)

Build Better Websites & Funnels

In this day and age, any business that wants to thrive must go online.

With so many things going on around the world, and global changes that will forever impact the way people live and do business, going online is no longer just an option.

Not only to maintain their success, but even just to survive.

Sure, there are tools that are already available that any business can use to run their entire company and processes digitally.

However, any minimum amount of research will tell you that most of these products are expensive, complicated and limited in customization.

In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.

I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right?

Well, if this sounds familiar in any way, I have some good news for you.

As an online marketer and blogger myself, I am always looking for new solutions for these everyday challenges we face as business owners.

Today, I am very excited to introduce you to my latest discovery.

GrooveFunnels is, by far, the best way I have found to be able to build websites, sales funnels and sell digital products online.

The best part? It’s FREE.

But the free value does not end there…

You see, GrooveFunnels is not just a website and sales funnel builder.

The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space, and has put all his experience and expertise into one of the best suite of marketing tools I have ever seen.

I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it.

And you know what?

I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there.

I’m not exaggerating by any means…

From what I’ve seen so far, GrooveFunnels includes everything that I need to run my online business, all for absolutely free.

Here’s just a quick list of what I’ve gathered so far:

• FREE sales, page and funnel building platform
• Possible to build my own branded websites with full navigation
• Can integrate with my own custom domain name
• Able to sell my products with what they call a 1-click upsell
• Capability to integrate upsells, downsells, and order bumps
• Even has a way to create my own powerful affiliate program for my products!

And that’s just for starters, because there is so much more for me to explore!

I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels!

I mean, why wouldn’t I?

It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life.

By the way, there’s more…

I didn’t even mention some of my favorite benefits of GrooveFunnels.

As a member, I’ve also received a TON of community benefits.

I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their helpdesk, and meet other like-minded entrepreneurs just like me to make the best use of these tools.

So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity.

Sounds great, right?

But you might be asking… what’s the catch?

The catch is that GrooveFunnels is free, but for a limited time only.

GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch.

When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore.

This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on.

Awesome deal, right?

It’s called being at the right place, at the right time.

And that’s where we’re at right now :)

Don’t wait any longer, because I’m honestly not sure when this free offer is going to go away.

Do yourself a favor and sign up for your free GrooveFunnels account right now, and I will see you inside of the Facebook group.

Love Your List & Your List Will Love You

You may have heard the saying often thrown about in internet Marketing circles: The Money is In the list. I'm not going to argue with this, it is as true today as it has ever been.

In fact, I would go as far as to say the single most important thing to do for anyone new to the world of internet marketing is to start building an email list as soon as possible.

Indeed the great majority of any internet marketers time is taken up by growing their list. But unless you spend some time looking after the existing customers in your list then everything you've invested will have been wasted.

If I could give only one piece of advice to anyone starting out in Internet marketing it would be "Love Your List."

Unfortunately the majority of people venturing into internet marketing make one major error. They are so focused on squeezing as much profit out of their list as they possibly can that they forget they are dealing with real people.

This approach may work well in the short term and could even give you a good initial income. However, eventually you will lose the confidence and trust of the people on your list and they will stop responding.

This way you are going to have to put time and money into replacing the customers you are consistently losing.

Believe me you will have better things to do with your time than constantly replacing people dropping out of your list due to neglect.

These are real people!

You need to understand that behind every email address you collect there is a real person. Someone who has shown an interest in what you have to offer. They have trusted you enough to give you their name and email address. A conscious decision was made to take the time and respond to you. They may even have downloaded one of your products or possibly made a purchase from you.

So you must remember these are real people with real dreams and real feelings. You will find that if you treat them as such, if you show your human side, you will be in this business for the long term rather than be just a quick flash in the pan.

When you get a new subscriber don't go all out sell, sell, sell. Because if you are constantly plying people with sales emails, you will lose more people than you retain. If this has been your approach so far you need to stop now. This method has been a tactic of internet marketers for so long, it's just not working anymore. People these days will just not put up with that kind of hard sell.

Think about the times when you subscribed to someones list. It was probably because they had a free offer that interested you, right? Now when you gave them your email address you knew that would not be the last you heard from them. You know at some point down the line they are going to try and sell you one thing or another.

If they take the hard-sell approach and keep pestering you with sales emails chances are you will unsubscribe from their list. However if they are sending you useful information. Or they are giving you free training or great advice, you are more inclined to read their sales emails when they inevitably do arrive.

Remember it cost a lot more time, effort and money to get a new subscriber than it does to keep your existing list happy and interested.

People will stay on your list if you are giving them great FREE content. The longer they are on your list the more chance you get to build their trust. The more they trust you the more likely they are to become a paying customer. They are more likely to recommend you if they think that what you are providing is useful and worthwhile.

These people on your list can be your greatest form of promotion...

You can tell people how great you are. You can tell them what a wonderful product you are selling. They may or may not believe you, they may or may not buy from you. But if someone totally unconnected to you gives you the thumbs up... that is such a powerful thing.

There is nothing greater for yourself or your brand than the endorsement of one of your customers.

It is for this reason that I say Love Your List.

If you put the time and effort and love into your existing customers then it will pay off in the long term. Not only will you have to spend less time replacing the customers you are losing. You are more likely to have a growing list who are willing to become paying customers.

When you are starting out, building an email list can seem like the hardest thing in the world. To get complete strangers to trust you enough to join your list can really take a heck of a lot of time and effort. So doesn't it make sense to ensure that all that work you have put in to get your subscribers should not go to waste?

In Conclusion

Remember! it is extremely important to keep growing your list, but it is equally important to look after your existing subscribers. After all you don't want the effort you are putting in to growing your list to end up being largely to replace the people you are losing.

Once you start to build your list, ensure you spend some time connecting with those people. Send them an email AT LEAST once a week. Make them feel wanted, valued and loved. Send them free content, help, advice and tips. Give them free training but ensure it is the full course that delivers on what you promise.

Don't give away 80% of something and then ask people to pay for the final 20%. This is a sure fire way to get people reaching for the unsubscribe button.

In short if you love your list, your list will love you.

I'm a full time internet marketer and product developer with a passion for helping newcomers succeed in what can be a very confusing business. If you would like more free advice, tips, help and information on running a home based business feel free to drop me a line. Just visit my website at: http://darrenjrussell.com

Article Source: https://EzineArticles.com/expert/Darren_Russell/2379573

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How to Start A Career in Digital Marketing in 2020 | Digital Marketing Training by Neil Patel

Are You Missing Out On Highly Targeted Subscribers?

If you are not using ezines to build your subscriber list, you are losing out on highly targeted subscribers.

Ezine readers are perfect for building your list as they are already familiar to joining lists, they are already on a list - the publisher's list.

They would have grown used to receiving ezines to their inbox and also become a very responsive market as they open and read the emails.

Ezine readers are also responsive to the ezine advertising as we know ezine advertisers advertise regularly.

If ezine advertising didn't work, the advertisers wouldn't continue to advertise. However, we know many businesses regularly advertise on ezines. Ezine advertising works.

As a natural process, we know people who generally get on one list would more than likely get on more lists. If an ezine subscriber sees something, they are interested in, very likely to join the list.

So as a marketer, you would need to identify specific demographics of your customer avatar/reader and offer something that matches their interests and lead them to join your list via your lead capture page.

Ezine readers are email centric consumers, as they buy things from ezines. If you offer something they are looking for, they will buy it.

Take a moment to think how many lists you are on right now?

If you are anything like me, it is probably a lot.

Consider this for a moment, have you ever bought anything from an email you have received?

I bet the answer is yes.

Well, the good news so has the ezine readers.

Ezine readers are used to getting quality, applicable and relevant information to their inboxes regularly.

Two Key Principles To Succeed In List Building With Ezines

Principle 1

You must know your ideal customer avatar.

You will need to speak to their known needs. The needs you already know they have. Ie. All busy moms want more time, and they also want to raise healthy and happy children.

Principle 2

You always need to use a lead capture page.

Always send visitors from your ezine ad to a lead capture page, therefore, allow them the opportunity to become a subscriber. You are then able to build repport by regular communication, and you can be of service to them as you get to know them better and especially their needs.

Lead capture Tips

1. Always send visitors to a lead capture page by offering them a high-quality gift
2. You can use a quiz or a survey
3. Offer a gift that delivers high value
4. Use curiosity to sell the opt-in.

Principle 3

A crucial component to getting high response levels to your ads in the ezine advertisement - Sell the click, not the product. Don't be tempted to sell your product in the ad. You want to focus on the single job of the advertisement, and that is to get the click. So, therefore, sell the click.

It is the job of the landing page to sell the opt-in and get the conversion.

So once you have received the click, it is the strength of the landing page to match the needs of the avatar that gets the opt-in.

Ezines are list building friendly so you can send the reader directly to lead capture pages. Slightly different from other platforms and social media who restrict sending visitors directly to lead capture pages.

Also remember ezine readers want information, as the reason they initially subscribed to the ezine was to receive information. So a product positioned on information the ezine reader is subscribed too - will achieve great successes.

Another brilliant aspect of the ezine market is ezines are topic-specific so you will be able to target accurately specific niches.

So you can accurately match readers existing needs by placing your ad on specific topics of interest to them and placing the ad to sell the click and sending the reader directly to the lead capture page.

When you know your customer avatar in-depth, and match their known needs with your product, you will find building your list will become easy.

Just remember you are not trying to convince the reader of something they are not interested in or trying to create a new interest in the reader. You are just matching your products with the readers already know interests.

Are you ready to tap into a highly targeted market who are grouped in specific topics - then start building your list with ezine marketing?

This article has been written by Roy Kruse who runs the http://www.AwesomeLifestyleBusiness.com

Roy is an Internet Entrepreneur who helps people who are serious about improving their quality of life, by increasing their income and benefiting from more time freedom.

Become An Ethical And Passionate Digital Expert.

more information

FREE three-part video training to start your business around your interests. https://awesomelifestylebusiness.com/start/home

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5 Copywriting Tips For Beginners

Does Video Marketing Have to Cost You a Lot of Money?

Let's get one thing clear. One of the main reasons why your competitors probably haven't jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.

In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they're unclear on is whether the costs would justify the benefit.

Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. If you need to generate some interest, give people a chance to win a free product if they send you a question.

Most video marketing attempts fail the first time

What really clouds this whole picture is the fact that when you try anything the first time around and you don't have some sort of blueprint of plan your chances of failure are quite high. This is not just a video marketing thing mind you. This applies across the board.

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.

Maybe you're trying to ride a bike. Maybe you're trying to build a house or an addition. Maybe you're trying to do a painting or you're trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes. How come. They did not have proper guidance and that's the good news here.

With the proper blueprint or coaching or video marketing consulting, you don't have to commit those beginner mistakes. Your stuff doesn't have to look amateurish and basic. You can come up with something truly professional the first time around. In fact, it's not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.

Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one hard-hitting quality video after another. If they can do it, you can do it too.

To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.

This really is not an issue of cost but more of information. With the right information, high-quality videos that truly go a long way in building up your brand doesn't have to cost a lot.

There are many ways to solve the video marketing problem

For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers' short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.

One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.

You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is. Instead it has everything to do with your video's ability to communicate with your target audience members on a very human, personal, and emotional level.

There are many tools you can use

One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That's all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.

Another piece of good news. You can drastically reduce your video productions costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot, and these really are your meat and potatoes videos. These are the kind of videos that really champion your brand, but the levels beneath this kind of video are not as quality intensive.

You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content. Obviously, the relationship with these different video levels goes a long way in reducing your overall cost. Keep the facts above in mind if you are still on the fence regarding video marketing. It doesn't have to be expensive. It doesn't have to cost a lot.

If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips. This organized, clustered way of presenting your videos will help to draw more viewers, and thus more customers.

Do they have to cost you a lot of money?

Let's get one thing clear. One of the main reasons why your competitors probably haven't jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.

Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.

Get started on your very own video! Just provide us with all the details that you require, and we will get started on your dream project in a matter of hours

SJ Virtual Media is a innovator in video marketing techniques, video search engine optimization (SEO) solutions as well as local video marketing.

Additionally, SJ Virtual Media generates success for clientele by employing video SEO techniques along with developing optimized video marketing income funnels when utilizing video into the client's marketing strategy.

Article Source: https://EzineArticles.com/expert/Stuart_Bazga/4854

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