Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Tuesday, July 14, 2020

5 Amazing Strategies to Help Promote Your LinkedIn Account

Business professionals are showing love to LinkedIn, and its membership is growing at faster-than-expected rates.
Getting attention on LinkedIn means more business opportunities from a new job, the perfect new hire, a new business partnership, and more. B2B companies love operating on LinkedIn because that’s where their target market is—but even if you’re not working in B2B, you should know how to promote your LinkedIn account and get attention from the right people.
Continue reading this article to learn how to use your LinkedIn profile to your advantage.
1. Know Your Target Market
Before you start promoting on LinkedIn, you should know who your target market is.
While 30,000 connections sounds like a lot, it’s easy to fill up your slots if you aren’t selective about who you’re connecting with.
You don’t want just anyone on your connections list. You want people that are interested in what you’re doing or who might know people that would be interested in what you’re doing.

2. Join Relevant Groups

LinkedIn groups are a great place to get attention.
You’ll find groups for almost any business interest, so keep looking until you find the group that you’ll want to spend some time providing value. The best way to get attention in these groups is to interact with people and be helpful.

3. Visit and Connect With Your Target Market

Look for people that are 2nd- and 3rd-level connections that are within your target market. These people should be active, engaged, and care about their LinkedIn profile—examples include Hayes Barnard and other professionals.
You never know: you may reach out to connect, and the other person will be looking for or know someone who is looking for what you offer. Even if there isn’t a direct connection that creates a business transaction, you’ll increase your network when you connect with someone in your target market.

4. Create Thought Leadership Content

LinkedIn has its own publishing platform where you can post articles.
You can put your whole article there, or you can put a teaser article there and link to your full article on your blog.

5. Promote Your Content and Profile on Other Platforms

Don’t only promote your content and profile on LinkedIn.
Let people on Facebook, Instagram, and other platforms know you’re active on LinkedIn.
That’s the fastest way to build a lot of connections on your LinkedIn account.

Promote Your LinkedIn Account Like a Pro

Now that you know more about how to promote your LinkedIn account, you can use it to grow your career, create new opportunities, and more.
As people start reaching out to you, you’ll begin to notice how important LinkedIn is to your overall marketing strategy.https://www.articlecity.com/blog/5-amazing-strategies-to-help-promote-your-linkedin-account/

Sunday, July 12, 2020

Love Your List & Your List Will Love You

You may have heard the saying often thrown about in internet Marketing circles: The Money is In the list. I'm not going to argue with this, it is as true today as it has ever been.
In fact, I would go as far as to say the single most important thing to do for anyone new to the world of internet marketing is to start building an email list as soon as possible.
Indeed the great majority of any internet marketers time is taken up by growing their list. But unless you spend some time looking after the existing customers in your list then everything you've invested will have been wasted.
If I could give only one piece of advice to anyone starting out in Internet marketing it would be "Love Your List."
Unfortunately the majority of people venturing into internet marketing make one major error. They are so focused on squeezing as much profit out of their list as they possibly can that they forget they are dealing with real people.
This approach may work well in the short term and could even give you a good initial income. However, eventually you will lose the confidence and trust of the people on your list and they will stop responding.
This way you are going to have to put time and money into replacing the customers you are consistently losing.
Believe me you will have better things to do with your time than constantly replacing people dropping out of your list due to neglect.
These are real people!
You need to understand that behind every email address you collect there is a real person. Someone who has shown an interest in what you have to offer. They have trusted you enough to give you their name and email address. A conscious decision was made to take the time and respond to you. They may even have downloaded one of your products or possibly made a purchase from you.
So you must remember these are real people with real dreams and real feelings. You will find that if you treat them as such, if you show your human side, you will be in this business for the long term rather than be just a quick flash in the pan.
When you get a new subscriber don't go all out sell, sell, sell. Because if you are constantly plying people with sales emails, you will lose more people than you retain. If this has been your approach so far you need to stop now. This method has been a tactic of internet marketers for so long, it's just not working anymore. People these days will just not put up with that kind of hard sell.
Think about the times when you subscribed to someones list. It was probably because they had a free offer that interested you, right? Now when you gave them your email address you knew that would not be the last you heard from them. You know at some point down the line they are going to try and sell you one thing or another.
If they take the hard-sell approach and keep pestering you with sales emails chances are you will unsubscribe from their list. However if they are sending you useful information. Or they are giving you free training or great advice, you are more inclined to read their sales emails when they inevitably do arrive.
Remember it cost a lot more time, effort and money to get a new subscriber than it does to keep your existing list happy and interested.
People will stay on your list if you are giving them great FREE content. The longer they are on your list the more chance you get to build their trust. The more they trust you the more likely they are to become a paying customer. They are more likely to recommend you if they think that what you are providing is useful and worthwhile.
These people on your list can be your greatest form of promotion...
You can tell people how great you are. You can tell them what a wonderful product you are selling. They may or may not believe you, they may or may not buy from you. But if someone totally unconnected to you gives you the thumbs up... that is such a powerful thing.
There is nothing greater for yourself or your brand than the endorsement of one of your customers.
It is for this reason that I say Love Your List.
If you put the time and effort and love into your existing customers then it will pay off in the long term. Not only will you have to spend less time replacing the customers you are losing. You are more likely to have a growing list who are willing to become paying customers.
When you are starting out, building an email list can seem like the hardest thing in the world. To get complete strangers to trust you enough to join your list can really take a heck of a lot of time and effort. So doesn't it make sense to ensure that all that work you have put in to get your subscribers should not go to waste?
In Conclusion
Remember! it is extremely important to keep growing your list, but it is equally important to look after your existing subscribers. After all you don't want the effort you are putting in to growing your list to end up being largely to replace the people you are losing.
Once you start to build your list, ensure you spend some time connecting with those people. Send them an email AT LEAST once a week. Make them feel wanted, valued and loved. Send them free content, help, advice and tips. Give them free training but ensure it is the full course that delivers on what you promise.
Don't give away 80% of something and then ask people to pay for the final 20%. This is a sure fire way to get people reaching for the unsubscribe button.
In short if you love your list, your list will love you.
I'm a full time internet marketer and product developer with a passion for helping newcomers succeed in what can be a very confusing business. If you would like more free advice, tips, help and information on running a home based business feel free to drop me a line. Just visit my website at: http://darrenjrussell.com


Article Source: http://EzineArticles.com/9785280https://ezinearticles.com/?Love-Your-List-and-Your-List-Will-Love-You&id=9785280

Monday, July 6, 2020

6 Tips to Get More Views on Your YouTube Videos

Do you have a YouTube channel? If so, you may be looking for ways to get tons of views. According to statistics, YouTube videos get more than 1.5 billion views per day. On average, one viewer spend more than one hour on this platform. If your view counts are too low, we suggest that you follow this simple guide to grow your channel. Read on to know more.
1. Spur on your Existing Viewers to Subscribe
Your existing viewers are an ideal source of video views for your next videos. So, you should encourage them to subscribe to your channel. Once they subscribe, you will see a gradual increase in your view counts.
All you need to do is request them to hit the subscribe button on your channel. Adding a call to action to your videos is also a great idea. You may also want to place a subscription link in your video descriptions for search engine ranking.
2. Ask your Viewers about what they want to see
If you make videos that don't appeal to your viewers, you will barely get any views. So, what you should do is ask your viewers about what they want to see. As a matter of fact, uploading content that your audience loves is a great way of building viewership and keeping the attention of your audience.
3. Use Playlists for Better Watch Time
According to the statistics released by YouTube, top channels on the platform have a lot of playlists. Actually, these brands know the importance of auto-play. When the content is great, people will just continue to watch videos as they auto play.
4. Use Cards and End Screens
With end screens and cards, you can direct your viewers to your other great content. Actually, cards work like pop-ups that show up during the playback. On the other hand, end-screens show up once your video ends.
5. Create SEO Titles and Descriptions
If people don't find your videos, they won't be able to watch them. In other words, you need to follow best SEO strategies in order to make your content search engine friendly. So, what you need to do is add potential keywords when creating titles and descriptions. Make sure that the keywords are relevant to your videos.
You can use Google AdWords Keyword Planner and Google Trends in order to make a list of useful keywords for your video descriptions.
6. Use Compelling Thumbnails
Most people scan content rather than read. Similarly, on YouTube, they scan through the list of videos before they hit the play button. So, make sure that the thumbnails of your videos are compelling. It's not a good idea to use auto-generated thumbnails. Instead, you should use custom thumbnails.
In short, if you want your videos to get tons of views, we suggest that you follow the tips given in this article. With these tips, it will be much easier for you to grow your channel and get a lot more subscribers than before. Hope this helps.
If are looking for a great way of getting more views on your YouTube videos, we suggest that you check out SocialMedia Masters for Youtube views Kaufen.


Article Source: http://EzineArticles.com/10221395https://ezinearticles.com/?6-Tips-to-Get-More-Views-on-Your-YouTube-Videos&id=10221395

Sunday, June 28, 2020

Finding A Podcast Hosting Platform

A podcast hosting platform is a place to store your files (online) and keep the feed active that will tell your subscribers about the new episodes that become available.
The first thing you will be required to have is a domain name where the site will be located. Many domain registrars are available that can help you to register a domain name, usually for a small fee. Once the domain is registered, it is unique only to your show. You then set your domain to point at your podcast on the host you are using.
There are many different companies willing to help you host your podcast. Fees and services will vary, so you should shop around for the services you would like to have at a budget you can afford.
When looking for a host, the most important thing is to make sure that a lot of bandwidth and storage space is available at reasonable prices. Since podcasting deals with large media files, a lot of disk space is used in storing the files.
As your podcast becomes more popular and more people are accessing and downloading the files, your bandwidth use will increase. If you are limited to a certain number of files in storage or a certain level of bandwidth or downloads, you could quickly run out of options and have to spend even more money.
Once you have your domain name reserved and your podcast host determined (and your account established), you need to continue with the set-up of your podcast.
Your host will provide you with the DNS address of your podcast site. You need to be sure you set this correctly in order for the ISP's (Internet Service Providers) across the world to know where your podcast site is located.
DNS addresses can be set by going to the domain registrar from which you purchased the domain name. They usually have tutorials in helping you to correctly set your DNS information. If you have trouble, you can reach out to the support personnel of that site. Use the DNS information provided by your hosting platform and enter it exactly as instructed into your domain host settings.
After you have the DNS settings correct, it could take a few days before the domain is updated across all of the ISP's throughout the world. These updates are accomplished individually at various periodic times (some smaller ISP's may update once per day and larger ones every 20 minutes). You have no control over how fast this happens. But almost every registrar will tell you to give it 24-48 hours to be completed.
This is the only way all of the ISP's know where to find your specific domain.
Your podcast host will help you to distribute your podcast. The RSS feed link will help you to do this the most efficiently. As you send your RSS feed to different platforms (called "pod-chasers"), more and more people will begin to see your podcast and subscribe to receive the programming you upload to your podcast. The RSS feed allows your podcast provider to automatically let your subscribers know you have new programming available.
You also need to do your part in sharing information about your podcast. Posting information to your social media accounts will help you to spread the word about your new podcast. The more eyes that you can get looking at the existence of your podcast, the faster you will be able to grow.
If you choose your podcast hosting platform with these things in mind, it will allow you to focus on the recording of great programs and not have to worry about the details of how it will all work behind the scene.
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net


Article Source: http://EzineArticles.com/10303384https://ezinearticles.com/?Finding-A-Podcast-Hosting-Platform&id=10303384

Wednesday, June 10, 2020

Seeking Solid Email Marketing Tips? Check The Article Below!

When you set out to use email marketing, you need to have the knowledge to do it the correct way. Avoiding spam folders is key to having the reader see your email, but how can you know if your messages are effective. Continue to read this information for valuable information.

Make emails as personal as you can. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. An example of this is including the reasons that they signed up for your emails if you know that information.

Only use email marketing to target people who have give you permission to contact them. If you mail unknown recipients, your email may be perceived as spam. They won't know who you are, and they won't care what you're selling. Your emails will not even be opened. Do not waste your time emailing people you do not know.

One great way to increase the success of your email marketing campaigns is to give your customers choices. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.

If you intend to undertake an email marketing campaign, it is important that you have permission from those that you intend to email, and that means each and every person who's address you intend to utilize. If you don't, complaints that you are spamming people will increase, and that may cause you to lose customers.

Use A/B testing strategies when sending emails. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.

You can change the format slightly to make your emails more personal on occasions. Try a plain text email if you typically send them in HTML format. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.

Don't send out emails without getting the permission of the person you're sending it to. Spam emails will diminish your credibility within your customer base. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.

When you are in the developmental stages of your email marketing strategy, it is important to remember you're working on building your reputation. Don't take any shortcuts, mislead people or target the wrong demographic. Keep in mind the reputation of your business is at stake.

Many businesses are chomping at the bit to take advantage of email marketing methods, but the pathway to success is not always completely clear. Email marketing can prove to be a valuable tool for promoting your business. The above guide could help you create a good email marketing strategy focused on your business.

Monday, June 1, 2020

SEO- 9 Ridiculously Easy Steps to the Top 10

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many "keywords" as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs...

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mind when designing a site, and you are sure to have a leg up on the competition.
Author Bio
Murry Daniels is the owner of Goatsmilktavern Studios, www.goatsmilktavern.com, a web design and internet marketing company in New Orleans, Louisiana.
Article Source: http://www.ArticleGeek.com - Free Website Contenthttp://www.articlegeek.com/internet/seo_search_engine_optimization/4440-seo-9ridiculous.htm

Thursday, May 28, 2020

5 Easy Ways to Help Convince New Customers To Buy From You

As a newcomer to internet marketing one of the hardest things to do is convince strangers to buy from you.
No matter how great your product is and how convinced you are that it will help your customers. It will all come to nothing if you can't convince them to click on the 'BUY' button.
People in general are afraid to buy something from someone they are unfamiliar with. Even though they may love what you have to offer and are convinced it is what they want and need, there is something inside stopping them from making the purchase.
It's your job as a marketer to help allay their fears and make the decision to buy from you as easy as possible. Here are five things you can do to help them make that choice:
1. Offer a 'NO RISK' guarantee
One of the best ways to convince potential customers to buy from you is to offer them a RISK FREE guarantee. This tried and tested method has been used long before internet marketing was even a thing.
It tells your customer that you are so confident in your product and how useful it will be, you are willing to let them use it RISK FREE for X amount of time and if they don't believe it is right for them then they can return it for a full refund.
If you are running a membership site a variation on this is to offer a free or discounted rate for a certain amount of time. For example your first week free then $27 a month thereafter.
If you do offer the no risk guarantee you should NEVER try to avoid honouring it when asked. This needs to be set in stone. If someone asks for their money back within the stipulated period then you should have no hesitation in giving the refund.
Remember you should be building your business on honesty from the start.
2. Customer testimonials
Testimonials are great, they tell your potential customers that someone has not only taken the opportunity to buy from you but they were so happy with your product they wanted to let you know how pleased they were. This is important because generally people will believe what other customers have to say about your product, than what you say yourself. Good testimonials can be one of your best assets when it comes to getting potential customers to buy your product.
As time goes buy people will start to send you their thoughts without asking. However when you first start selling products it can be a good idea to follow up a sale after a few days with an email asking your customer their thoughts.
As with above honesty is the best policy, don't ever be tempted to use fabricated testimonials.
3. Provide a case study
A case study is a great way for you to let your potential customer know what they can expect if they buy your product. In a case study you briefly outline how the product you are selling benefited someone who used in previously.
For example if you are selling a product on how to play the guitar. You might tell them how 'Peter' a guy with no musical experience whatsoever was playing tunes on his guitar after just one week of using your product.
This gives your reader/viewer a chance to visualise what they could do if they were to buy your product.
4. Offer them quality free content
By offering your customers FREE content that is not just high quality, but also useful and related to your product, you will increase your chances of making more sales.
Ultimately, it helps your potential customer decide to buy from you. They will think to themselves "If he gives something of this quality away for free, how good must the paid content be?"
5. Make them feel good!
When a potential customer reads your sales page they will have lots of nagging doubts running through their minds. It is your job as the marketer to try and reduce these doubts to a minimum in order for them to click the buy button. One of the best ways to do this is to make them feel good about themselves.
Make them feel that by purchasing your product they are among a select few who are willing to take action.
For example if you are selling a business opportunity you could say something along the lines of "We all at some point dream of breaking away from the humdrum of the 9 to 5, but only a select few have the courage to do something about it."
This kind of thing builds their self-esteem and tells them they are in a minority who will have the courage to take advantage of the opportunity in front of them.
If you incorporate the above 5 points into your marketing you will have a far greater chance of convincing new customers to trust you as a marketer.
As a result of this your potential customers will be more likely to click on that 'Buy Button'
Do you have any tips you use to help convince new customers to buy from you?
If you enjoyed this article why not drop by my webpage for more free help, advice, information and content. Don't forget to download your free Essential Online Marketing Resources eBook when you are there: https://darrenjrussell.com/


Article Source: http://EzineArticles.com/10294786https://ezinearticles.com/?5-Easy-Ways-to-Help-Convince-New-Customers-To-Buy-From-You&id=10294786

Wednesday, May 13, 2020

6 Digital Marketing Tips for Marketers in 2020

If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.
1. Optimize your site for Voice Search
According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.
2. Benefit from Influencer Marketing
Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.
Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.
3. Revaluate your Paid Advertising Campaigns
With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.
What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.
4. Consider Personalization
According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.
5. Consider the Visual Search Feature
According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.
6. Post Video Content
Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.
The Takeaway
Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.
If you are looking for automated SEO software for article marketing or increase website traffic, we suggest that you check out AllStarBoost


Article Source: http://EzineArticles.com/10291660https://ezinearticles.com/?6-Digital-Marketing-Tips-for-Marketers-in-2020&id=10291660