The Only 5 Ways To Drive Traffic To Your Business

5 Easy Ways to Help Convince New Customers To Buy From You

As a newcomer to internet marketing one of the hardest things to do is convince strangers to buy from you.

No matter how great your product is and how convinced you are that it will help your customers. It will all come to nothing if you can't convince them to click on the 'BUY' button.

People in general are afraid to buy something from someone they are unfamiliar with. Even though they may love what you have to offer and are convinced it is what they want and need, there is something inside stopping them from making the purchase.

It's your job as a marketer to help allay their fears and make the decision to buy from you as easy as possible. Here are five things you can do to help them make that choice:

1. Offer a 'NO RISK' guarantee
One of the best ways to convince potential customers to buy from you is to offer them a RISK FREE guarantee. This tried and tested method has been used long before internet marketing was even a thing.

It tells your customer that you are so confident in your product and how useful it will be, you are willing to let them use it RISK FREE for X amount of time and if they don't believe it is right for them then they can return it for a full refund.

If you are running a membership site a variation on this is to offer a free or discounted rate for a certain amount of time. For example your first week free then $27 a month thereafter.

If you do offer the no risk guarantee you should NEVER try to avoid honouring it when asked. This needs to be set in stone. If someone asks for their money back within the stipulated period then you should have no hesitation in giving the refund.

Remember you should be building your business on honesty from the start.

2. Customer testimonials
Testimonials are great, they tell your potential customers that someone has not only taken the opportunity to buy from you but they were so happy with your product they wanted to let you know how pleased they were. This is important because generally people will believe what other customers have to say about your product, than what you say yourself. Good testimonials can be one of your best assets when it comes to getting potential customers to buy your product.

As time goes buy people will start to send you their thoughts without asking. However when you first start selling products it can be a good idea to follow up a sale after a few days with an email asking your customer their thoughts.

As with above honesty is the best policy, don't ever be tempted to use fabricated testimonials.

3. Provide a case study
A case study is a great way for you to let your potential customer know what they can expect if they buy your product. In a case study you briefly outline how the product you are selling benefited someone who used in previously.

For example if you are selling a product on how to play the guitar. You might tell them how 'Peter' a guy with no musical experience whatsoever was playing tunes on his guitar after just one week of using your product.

This gives your reader/viewer a chance to visualise what they could do if they were to buy your product.

4. Offer them quality free content
By offering your customers FREE content that is not just high quality, but also useful and related to your product, you will increase your chances of making more sales.

Ultimately, it helps your potential customer decide to buy from you. They will think to themselves "If he gives something of this quality away for free, how good must the paid content be?"

5. Make them feel good!
When a potential customer reads your sales page they will have lots of nagging doubts running through their minds. It is your job as the marketer to try and reduce these doubts to a minimum in order for them to click the buy button. One of the best ways to do this is to make them feel good about themselves.

Make them feel that by purchasing your product they are among a select few who are willing to take action.

For example if you are selling a business opportunity you could say something along the lines of "We all at some point dream of breaking away from the humdrum of the 9 to 5, but only a select few have the courage to do something about it."

This kind of thing builds their self-esteem and tells them they are in a minority who will have the courage to take advantage of the opportunity in front of them.

If you incorporate the above 5 points into your marketing you will have a far greater chance of convincing new customers to trust you as a marketer.

As a result of this your potential customers will be more likely to click on that 'Buy Button'

Do you have any tips you use to help convince new customers to buy from you?

If you enjoyed this article why not drop by my webpage for more free help, advice, information and content. Don't forget to download your free Essential Online Marketing Resources eBook when you are there: https://darrenjrussell.com/

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Blogging Success Is Easier When You Do What You Know

If you want to start a blog, you're not alone. Many people start blogs hoping to be able to earn money on the side, bring more feet into the door of their bricks and mortar business, or even replace their employment.

Every blogger who earns income from their blog knows that the only way you can make money is by getting and keeping the traffic coming. Without your readers, you wouldn't be making money at all.

There are lots of ways to get them there, but the question is - how do you keep them returning? If a reader isn't impressed by your blog at all, then they'll leave your blog, never to return again.

Why did you start your blog?

Was it to make a lot of money so you can buy your own South Sea Island and become the King or Queen of your own paradise?

If so, good luck in your quest.

There is a problem with that way of thinking. There's nothing wrong with succeeding financially by running a blog. However, when you have the wrong motivation, you may not realize the success that you could.

That is because the internet these days is all about relationships.

You And Your Audience

What is the best way to create lasting, fruitful relationships with your audience? It's by talking about the things that you know intimately. If you're an incredible resource of knowledge and experience when it comes to raising and harvesting juniper trees, that is what you should blog about!

Too many bloggers start out trying to enter a field that they see has a lot of money in it. This happens every day with the weight loss and relationship repair markets. Don't get me wrong, if you succeed in helping someone finally lose weight when they have, or repair a relationship, you're making money by doing a good thing.

However, you might not know a lot about those topics.

On the other hand, when you start the Juniper Trees For Profit blog, you already know everything you need to know. You know more than your audience and your competition. Your passion and knowledge in this area will come across in everything that you do, your writing, your marketing, and the relationship you build with your audience.

One of the best ways to understand exactly what your audience needs, is to start a blog where you already know everything about a particular topic.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog at https://jonallo.com/better-blog

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