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The Impact of Online Social Communities on Your Business

When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other's energy and they like to bounce ideas off of each other (among other things).

Being Engaged and Engaging Is Essential
You definitely need other people to succeed in business. In fact, without them, you will not have any business at all. You need them to eventually buy what you are selling. For that reason, online social communities work well for many things, including giving each other what the other wants and needs. You want your relationship to be mutually beneficial.

Whether you start an online social community or you join one that has already been established, your approach will be the same (minus some possible administrative responsibilities that you may have if you establish the community). It is important to remember that you are not in it by yourself no matter what. A community is a group of people who share one or more common interest.

Social media is the backbone of online social communities
Social communities are very important to the success of most businesses. It is a classic case of one hand washing the other. Businesses need online social communities to help them to fortify the social aspect of their institution. On the other hand, online social communities need businesses because they need to live and grow somewhere. Businesses can provide just such a forum and a platform for those online social communities to do just that. It is very important for you to remember that online social communities are not just for personal use. They are extremely beneficial to businesses as well.

From the marketing perspective, combining online social communities with business is truly a marriage made in Heaven. Those communities are the power behind successful marketing efforts on the part of the business. Some of the positive results that come out of that alliance are that the online social communities allow businesses to:

• Develop solid, enduring relationships and networks that are built on trust
• Bring people together who can share a mutually beneficial relationship
• Participate in active, successful engagement

A wide variety of online social communities
The online social communities that you choose for your brand/business will depend on the goals that you have in mind. Those goals will drive you to pursue certain groups and certain people. You certainly have a great deal of communities from which to choose. Your chosen communities can go a long way to satisfying your business' marketing needs.

Now that you understand how online social communities work (more or less), it is important for you to understand that engagement is an essential part of the successful functioning of those communities. You should keep in mind that even though the communities are social in nature, that doesn't mean that your business will not benefit from them in the ways that you want them to. In fact, there are many effective tools that you can leverage in order to get what you want out of your engagement in those communities. Interestingly, there may be aspects of your communities that are not obvious (or even apparent).

For example, if you are a member of a community that has 2,000 members, you may still find that only 50 of those members are actively engaged in discussions and other interactions. The truth is that not every member has a desire to be heard. Some people only have enough of an interest to listen and learn, which, of course, is okay too. However, you still need some people who are more vocal than that. Otherwise, nobody would be interacting about anything. You will want to encourage as many group members to participate in the discussions that occur but you don't really have too much control over it in the end. There are many different ways to engage other people in addition to leaving a comment or a thought-provoking question. You can put out a survey (with three to four questions) or run a contest with an incentive (a discount on your products and/or services, some sort of prize, etc).

Participating in online social communities doesn't happen by itself
Undoubtedly, you understand clearly that online social communities are about people. The platforms and forums that are used are helpful (you might even go out on a limb and say that they are essential) but they are still not as important as the members of the community. In fact, the choice of platform and forum are not nearly as important as the people. Many platforms/forums can be used by communities simultaneously. One added benefit to being a part of an online social community is that it gives you the support that you may need to embrace what your competition is doing and to gather some really valuable competitive intelligence.

Conclusion
The effectiveness of your online social communities depends, in large part, on the community members and their ability to act as effective resources. In turn, you (and each one of the members) will help each other to get what is needed and wanted. After all, you are all part of the same community (think of it as a family) and that is what families do. They help each other whenever it is needed. You can use your online social communities in many different ways, including discussing products and/or services and gaining valuable feedback, which will help you to bring your business to the next level.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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Affiliate Marketing Tactics for Seasoned Pros

Give a great deal of thought and attention to detail when you begin or restructure your affiliate marketing programs. The following article will provide you with some ideas to help you reach the right customers for your affiliate marketing campaign. You should take time to do research because methods, such as email marketing, require that you know what the process entails in order to best use it for your own purposes.

Email marketing will benefit you greatly. Customers who make a purchase from your site may also be interested in joining your mailing list. Create a special page on your website that contains samples of your emails, or newsletters. Be sure to include examples that show your customers what sort of benefits they will get by subscribing to your email list. Make it a simple process for someone to sign up. You should never ask for a customer's personal information. Only ask for a name and email address. Inform people that by subscribing to your email listing, they will stay informed of the latest information and be offered discounts. Consistency is key in email marketing. Get a software that lets you send out mass personalized emails. If people see their own name in the subject line, they will be more apt to open the email. Send relevant information in your emails. Send links to new articles on your website, or highlight new information about your products and services. A newsletter for your customers is easy to write and greatly appreciated. You can add to your subscriber base by informing customers that they will receive special discounts, promotions, or offers by signing up. Customers who make a purchase from your site will appreciate your thanks. By notifying them when a similar product is on sale, you can get repeat business.

If you understand your clients' needs, you can position your marketing to fit them better. An example of this would be the younger crowd and how much they use social media networking. Look at what your competitors are doing to attract customers. This helps you learn about your competition. Surveys are a good way to know what your customers are thinking. Surveying your customers helps you to see which of your marketing tactics aren't working.

To keep up with changes in affiliate marketing strategies, you should be sensitive to your customers' wants and needs. It is important to get yourself established in the market, but be sure to take into consideration the needs and interests of your clients. Constantly evaluating and assessing your feedback can help to better serve the target audience that you want to reach. Not only will these keep your current customers pleased, but it will give you new ones.
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5 Blog Traffic Sites With Over 750M Visitors!

• What is supply and demand blog traffic?

Supply and demand blog traffic is just that. Also known as establishing a common need. Which is done through engagement. And the options are endless from Groups and Pages to Communities and Forums. There are various techniques to create traffic. Leveraging popular blogs and blog sites for example. To drive traffic to new blogs and established blogs alike. Supply and demand blog traffic is the cornerstone of your blog. The key however is to create curiosity. Therefore, presentation is of paramount importance. You can only supply something that sells. Once you have established a demand for it.

Google SEO is all about strategy. A sequence of objective steps in the right direction. Which is what this blog post is about. More than just the method of driving traffic. But rather the technique to attract buyer traffic. Therefore, not only will you get a few great traffic methods. But also learn how to optimize your content.

Driving traffic to a new blog, however. Starts before launching the blog. While the supply and demand research. Contributes to the quality of traffic attracted by the new blog later through SEO. And strategic target keyword placement.

• Commenting Techniques that drive supply and demand blog traffic.

Commenting. Which also contributes nicely to building reputation. But the key is to add value to the conversation. Therefore, also important to read the post you plan to comment on. Read other comments to see what the audience is looking for. And then create curiosity by offering something the audience can use. Never hold back, share your knowledge.

Use tools like "Put My Link" and "Drop My Link" to research sites to comment on. Search for blogs with the CommentLuv Premium plugin. That way you will also display your latest blog post in your comment. Just get to know your way around these tools. And search for specific keywords. Directly related to your content.

Attracting visitors will also depend where you comment. And you need to check on the amount of traffic a site receives. But also, the quality of visitors to the site. Focus on top tier country volumes. By using a Google Chrome Extension called "Similarweb" you will be able to determine all that. But you can also use another tool called "Check Page Rank" to target the high authority sites. And access popular blogs.

• Social Networking for WordPress Blogger Traffic.

The whole point of social networking to drive blog traffic. Is to target the right audience. From followers to share and likes. Your content is shared with likeminded people. Create Facebook pages and Groups. And although I would love to guide you. All these methods cannot be covered in a single post. There are steps to follow with everything you do online. Just follow the steps, you'll be fine.

When you create a new group, then change the settings. So new group members must be approved by admin. Set your Twitter to "Protect Your Tweets". Then all new followers will have to be manually approved. Build a targeted audience. And to drive supply and demand blog traffic you need followers and audiences related to your blog niche. Carefully targeted through common interests and demography. Which also determines affordability. Another aspect of supply and demand blog traffic.

All social profiles must be as professional as possible to generate supply and demand blog traffic. And your content must be proof of your resume. You cannot be an SEO "expert" but don't have a blog for example. Or a social media management "expert" with a faceless profile. Be who you say you are!

• Supply and demand blog traffic for WordPress through SEO.

With SEO the snippet appearance is important. Therefore, also the importance of the blog title. And must create curiosity. Which is why rich snippets being so important. The blog title should be short and suggestive to generate supply and demand blog traffic. Almost like breadcrumbs for search engines. But target keyword placement is discussed in another post. Along with LSI keywords. What they are and why they are important to dominate search result pages. - Writing Dominant SEO Content Strategically.

Blog post and page content should be 1000 - 2000 words. Although word count is not a ranking factor. It is a great way to generate supply and demand blog traffic. Strategic keyword placement is of paramount importance. Especially when starting a blog. Along with sub-headings. The table of contents contain the sub-headers. H2 sub-headings along with H3. Use WordPress blog plugin called "LuckyWP Table of Contents". And ad a table of contents to your WordPress blog.

To generate supply and demand blog traffic. Also consider word count. Paragraphs do not exceed 300 words. With sentences no more than 20 words but preferably less. Supply and demand blog traffic is simply turning research into targeted goals.

Create compelling featured images. With titles, alt attributes and descriptions. Because search result snippets on mobile will display the image in 2020.

• Leveraging Facebook pages and groups.

Don't go on a posting frenzy with blog links and blog posts. Driving supply and demand blog traffic with Facebook Groups and Pages is about a whole lot more than that. Especially when you want to drive traffic to new blog. It's not about how much you post. But rather the quality of your post. Research each group and check the demography. Groups with large amounts of members are not necessarily the best ones to join. Facebook groups is a great way to explore and attract supply and demand blog traffic. Joint the ones most relevant to your target keyword. And then engage and post consistently, not frantically.

With Facebook pages you may want to focus more on engagement. And a little less on posting content. Two to four great posts per group/page per week is quite enough. The rest must be comments and engagement. Build your recognition with engagement. Find the supply and demand blog traffic. By establishing what audiences are looking for.

• More supply and demand blog traffic to your WordPress blog.

Create memberships on the following sites to drive supply and demand blog traffic. And include a link to your blog in your professional profiles. Engage with the audiences, find out what they need. Answer questions on Quora and comment on blogs using Disqus. With BuzzFeed try sharing original pictures and videos. Nothing edited or software generated videos. Here are over 750 Million visitors combined over these sites. How you make them curious and drive traffic is entirely up to you.

Quora (485 Million visitors / 55% US | UK | Canada | Australia)

Medium (147 Million visitors / 45% US | UK | Canada | Australia)

Buzzfeed (135 Million visitors / 75% US | UK | Canada | Australia)

Disqus (25 Million visitors / 60% US | UK | Canada | Australia)

To drive supply and demand blog traffic requires a lot of work. Because your content must be better than already ranking blogs. Do the research and sacrifice the time to create outstanding content. And compelling design.

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